Search results for " Consumer Behaviour"
showing 10 items of 10 documents
Determinants affecting consumers' attention to fish eco-labels in purchase decisions: a cross-country study
2022
PurposeThe purpose of this study was to investigate the role of consumer altruism and other socio-cultural factors in predicting how much attention consumers pay to seafood eco-labels.Design/methodology/approachThe empirical investigation was carried out by administering an online questionnaire to a sample of Italian and Spanish people from December 2019 to April 2020. After carrying out the principal component analysis procedure, the work made use of an ordinal logistic regression.FindingsBoth Italian and Spanish consumers with an altruistic attitude, who feel that food produced in a sustainable way can protect the environment and workers, appear more likely to take an eco-label into accou…
IMPLICACIONES DEL USO DE BUSCADORES EN EL COMPORTAMIENTO DE COMPRA ONLINE / IMPLICATIONS OF THE SEARCH ENGINES USE IN THE ONLINE SHOPPING BEHAVIOUR
2009
El objetivo del presente trabajo es analizar los factores que influyen en el uso de buscadores y su incidencia en el comportamiento de compra en Internet. El análisis de resultados obtenidos a partir de una muestra representativa de 485 compradores por Internet españoles, pone de manifiesto que los consumidores que consideran la comodidad, reducciones de precio y amplitud de surtido como motivaciones relevantes para realizar compras online presentan una mayor predisposición al uso de buscadores en la realización de sus compras virtuales. La experiencia como internauta y como comprador en Internet son factores que influyen negativamente en el uso de buscadores para la realización de compras …
How can the management of fitness centres be improved through corporate image and brand image?
2022
The aim of this research is to test the role of corporate image in predicting credibility, trust, and brand recognition. In addition, it is intended to verify whether these variables can explain the atti- tudes and future intentions of fitness centre users to better understand their behaviour. Through an online survey, the opin- ions of 325 fitness centre users were collected regarding the pre- viously mentioned variables. A structural equation model was made by means of EQS 6.4 to confirm, first, the reliability of the scales used and subsequently test the different relationships between variables. The results show the importance of corporate image as a starting point to explain future int…
LA INFLUENCIA DE LA IMPLICACIÓN CON EL ANUNCIO EN EL PROCESO DE FORMACIÓN DE ACTITUDES
2001
Taking as its core the attitude toward the advertisement, this study attempts to determine the mechanisms through which advertising influences consumers' attitudes and buying behaviour. These mechanisms are analysed in terms of involvement with the message and with the execution of the ad, and in terms of the strength of the arguments used in the ad. The study finds that the involvement with the message and with the execution of the ad, determinates the antecedents and consequences of the ad. But the strength of the arguments does not explain these relations. En la presente investigación se pretende tomando como núcleo central de la misma la actitud hacia el anuncio, determinar los mecanism…
Consumer interest in information regarding novel food technologies in Italy: The case of irradiated foods
2018
Recent food crises and uncertainty regarding food quality have pushed consumers towards a growing need to know more about the foods they purchase, including information related to both food quality and production. This paper identifies the main factors affecting consumer interest in receiving information on food irradiation technology. An online survey was used for research purposes and a total of 392 people, living in Italy, were questioned. Findings revealed that 89.2% of Italian consumers are interested in receiving information on the treatment of foods with ionizing radiation aimed at raising product safety. In particular, this interest was greater for respondents who reported a high se…
INFLUENCIA DE LAS MOTIVACIONES EN LA DECISIÓN DE COMPRA Y EN LA LEALTAD HACIA INTERNET /
2006
Dada la importancia que está adquiriendo Internet como método complementario a la venta en los establecimientos comerciales tradicionales, se hace necesario conocer qué motivos llevan a su aceptación y uso como canal de compra por parte de los consumidores. Por este motivo, el presente trabajo tiene como objetivo analizar las principales motivaciones hacia la compra en Internet y su incidencia en la decisión de compra y en las intenciones futuras de comportamiento hacia el sistema. Los resultados obtenidos permiten concluir que la comodidad es el principal motivo de uso del medio Internet como canal de compra y que las distintas motivaciones utilitaristas analizadas influyen tanto en el vol…
The behaviour of non consumer of organic food: suggestions on marketing strategies to attract new market segments
2013
Oggi le produzioni agricole biologiche sono in netta crescita sia a livello internazionale che nazionale. Tra le regioni italiane la Sicilia rappresenta la principale area di produzione e si colloca all’ultimo posto relativamente ai consumi. Attraverso un’indagine pilota nella citta di Palermo, si e voluto indagare, sui motivi del mancato acquisto di prodotti biologici per comprendere quali sono le leve del marketing mix su cui e possibile intervenire per attrarre nuovi segmenti di mercato. L’indagine e stata realizzata intervistando un campione di non-consumatori di alimenti biologi presso alcuni supermercati della citta. I campioni, degli intervistati e dei supermercati, sono stati selezi…
What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises
2021
The current study utilises the time-tested systematic literature review (SLR) method to identify and analyse 76 studies addressing the consumer adoption of green hotels. The results of the research profile analysis show that the literature on consumers' adoption and consumption of green hotel products and services is expanding and gaining more recognition from researchers working in Asian contexts, particularly China, Taiwan and India. Moreover, the qualitative thematic analysis yields four key themes, (a) consumer behaviour variables addressed, (b) antecedents and mediators of green hotel adoption, (c) moderators of the relationship and (d) methodological considerations, for which limitati…
Influencia del perfil sociodemográfico relaciones con el medio y actitud ante la compra a distancia en el comportamiento de compra por television
2007
El objetivo de la presente investigación es profundizar en el estudio de los factores determinantes del comportamiento de compra a través de la televisión. Con este fin, se plantean un conjunto de hipótesis sobre la influencia del perfil sociodemográfico, la exposición al medio televisivo y al género de compra televisiva y la actitud ante el sistema, en la decisión de compra por televisión. Del análisis de resultados obtenidos de una muestra de 200 telecompradores españoles, se pone de manifiesto que la exposición al género de compra por televisión y la actitud ante el sistema son predictores significativos del comportamiento de compra a través de la televisión. / This paper aims to present…
Plastic or not plastic? That’s the problem: analysing the Italian students purchasing behavior of mineral water bottles made with eco-friendly packag…
2022
Abstract European Strategy for Plastics in a Circular Economy draws new shapes of economy in order to protect the environment and reduce marine pollution, GHGs and countries’ dependence on imported fossil fuels. The core of EU Strategy is also to try to transform the way plastic products are designed, produced, used and recycled in the EU. Italy is the first country in Europe and the second in the world for consumption of bottled water, with remarkable environmental impacts, from production to distribution. Starting from social science theory, this work aims to investigate consumers' behavior and the related factors that influence their behavior pertaining to the purchase of. mineral water …